Tengram Capital Partners acquires Lime Crime
Tenegram Capital, a private equity firm, has recently taken on Lime Crime. This is great news for Lime Crime, which is a vegan based make-up company. Lime Crime has taken the cosmetic industry by storm with their vibrant colors and cruelty free beauty products.
The products offered by Lime Crime have captivated shoppers at high end retailers like Ulta.com, Riley Rose and Bloomingdales. They have even taken the international cosmetics scene by storm by encouraging extreme self expression. Their Unicorn Lipsticks are available in a variety of vibrant shades. Their best-selling Diamond Crushers lip toppers have just recently paved for Lime Crime’s new unicorn Hair. From Los Angeles to Singapore to London, Lime Crime has quickly become an international sensation creating a cult-like following among fashion-forward beauty aficionados.
Tengram’s acquisition will support the growth of the company founded in 2008 by Doe Deere and Mark Dumbleton. The Lime Crime vision is to allow those consumers who are passionate about cruelty free, vegan options and self-expression through vibrant cosmetics.
As of June 18, Stacy Panagakis is the C.E.O. of Lime Crime. She brings to the table her experience as General Manager of Fresh, where she built the North American affiliate of that company. She will team up with Chief Creative Officer Sasha Valentine, who has eight years under her belt with Lime Crime already. The pair will become the Dynamic Duo with goals to expand the brand’s reach and offerings to become an industry revolutionary brand. They hope to inspire unicorns the world over while they delve into the expansion of Lime Crime.
Lime Crime began as a digital-first makeup and hair color brand. The company’s 100% vegan, cruelty-free, trend-setting products are designed to make the user feel as if she is being transported to a magical place where self-expression has endless possibilities in every color of the rainbow. They currently boast a social media following of 44 million the world over.